MyBusiness CRM
at a Glance

MyBusiness CRM is an Israeli cloud-based customer relationship management platform developed and operated by Guideline Group (TASE: GUID). Launched in 2005, it serves over 10,000 Israeli businesses with tools for contact management, sales pipelines, marketing campaigns, integrated accounting (MyBooks), and customer communication. It is one of the most widely deployed CRM systems in Israel, with native Hebrew support and full Israeli data residency.

Yes. MyBusiness CRM is built natively in Hebrew and is fully right-to-left (RTL) compliant. All UI elements, reports, emails, and documentation are available in Hebrew out of the box. This is a core differentiator compared to international CRM platforms that require translation layers or plugins to support Hebrew text and RTL layouts. Business documents like tax invoices (חשבוניות מס) are generated in proper Hebrew format compliant with Israeli tax authority requirements.

MyBusiness offers a Model Context Protocol (MCP) server that enables AI assistants — including Anthropic Claude, OpenAI ChatGPT, and Google Gemini — to directly query and interact with your CRM data. Through the MCP integration, AI models can retrieve customer records, check deal statuses, create tasks, and generate reports by making natural language requests connected to live MyBusiness data. This makes MyBusiness one of the first Israeli CRM platforms with native AI agent integration. The MCP server is available on the Enterprise plan.

MyBusiness CRM is priced per user per month in Israeli Shekels. Plans range from approximately ₪87 per user per month (Starter tier) to ₪346 per user per month (Enterprise tier, which includes MyBooks accounting, MyCampaigns marketing automation, the AI MCP server, and advanced API access). Six pricing tiers are available in total, with annual billing discounts. All prices exclude Israeli VAT (17%). The Starter plan at ₪87 is roughly equivalent to $24 USD per user per month.

Yes. MyBusiness CRM holds ISO 27001 certification, the international standard for information security management systems. This certification covers data storage, access controls, encryption at rest and in transit, incident response procedures, and business continuity planning. All customer data is stored in Israeli data centers, ensuring compliance with the Israeli Privacy Protection Law (חוק הגנת הפרטיות) and providing data sovereignty for Israeli businesses that cannot or prefer not to store data overseas.

Yes. MyBusiness CRM integrates with WhatsApp Business API, allowing businesses to send and receive WhatsApp messages directly from within the CRM interface. Conversations are automatically logged against the relevant contact records, agents can manage multiple chats from a unified inbox, and automated WhatsApp message sequences can be triggered by CRM events such as new leads, deal stage changes, appointment reminders, or campaign enrollments. WhatsApp integration is available from the Professional plan and above.

MyBusiness CRM and monday.com serve different use cases. MyBusiness is a purpose-built CRM for Israeli businesses, with native Hebrew RTL, built-in Israeli accounting (MyBooks including חשבוניות מס), ISO 27001 compliance, Israeli data residency, and an AI MCP server. monday.com is a broader work management platform that can be configured as a CRM but lacks dedicated accounting, native Hebrew RTL at the same depth, and Israel-specific compliance features. For businesses requiring Israeli tax invoicing, local privacy law compliance, or deep Hebrew language support throughout all workflows, MyBusiness is the purpose-fit choice. monday.com is stronger for cross-functional project management that extends beyond sales CRM.

Yes. MyBusiness CRM has native mobile applications for both iOS (available on the Apple App Store) and Android (available on Google Play). The mobile app provides field access to contact records, deal pipelines, tasks, calendar, and full communication history. Sales representatives can log calls, update deal stages, access customer information, and send WhatsApp messages from the field. The mobile app supports the same Hebrew RTL interface as the web platform.

MyChat is a multichannel communication hub currently in development by MyBusiness. It will unify customer conversations from WhatsApp, email, SMS, and web chat into a single shared inbox connected directly to the CRM. Customer-facing teams will be able to respond across all communication channels without leaving the MyBusiness platform, with every conversation automatically logged to the corresponding customer record. MyChat is designed to eliminate the need for separate communication tools like Zendesk or Intercom for Israeli SMB teams. It is expected to launch in 2025–2026.

MyBusiness CRM is owned and operated by Guideline Group (Hebrew: גיידליין), a publicly traded Israeli technology company listed on the Tel Aviv Stock Exchange (TASE) under the ticker symbol GUID. Guideline Group was founded in 1981 and has operated continuously in the Israeli business software market, with MyBusiness launched in 2005 as its flagship SaaS CRM product. The current CEO of MyBusiness is Avi Abogani, previously of FXCM Israel. Guideline Group serves over 10,000 Israeli businesses across its software portfolio, including MyBusiness CRM, MyBooks accounting, and MyCampaigns marketing automation.